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modular system
The innovative modular learning programme not only imparts profound knowledge in theory, but also includes practical and vocational training, laying the foundation for creative competence. All learning steps are kept in the students’ portfolios to reflect the constant and continuing progress. The high standard of their work samples definitely gives them a head start and facilitates the start on the job. Each module includes a test to document the student’s performance:
The full integration and interaction of all three modules is not only expected but strongly promoted.
 modul 01 creativity || concept || ideaIt all starts with creativity: Creative thinking brings about innovation. The ability to think creatively, to develop ideas and concepts is not only taught in theory, but trained in projects: hands on. Each semester, students are confronted with the most versatile tasks and challenges in all classes. Surprising and highly creative solutions are expected, but also team work and interdisciplinary work.
Workshops and additional projects support the seamless integration of all topics taught. This in order to experience how creativity, targeted in all different media, can meander in innovative ways and even start a revolution.
Classes [expl.] Conceptual design, idea breeding (brain storming), brand map, copy, advertising, integrated communication, and more...
modul 02 design || art direction || technique & softwareIn module two the students gain competence in visualising information, i.e. e. to visually layout their communication ideas in all media and social context.
Through 2-D or 3-D design, functional design, analogue and digital media design a basic understanding for complex design is acquired. This part of the curriculum treats usual forms of expression and style for visual design. Visual language, manual techniques, quality and effect are discussed and applied in more complex projects.
Experimental design and competence in executing is trained theoretically and practically. The students learn illustration, photographic visualisation, graphic tools, typography and type setting, digital programmes.
Classes [expl.] Graphic design, corporate design, editorial design, typography, film, video, photography, printing, signage, package design, internet, figure drawing, illustration, layout, digital programmes (software)...
modul 03 sociological context and theoryThe third module focusses on raising awareness for the cultural aspects of society, everyday life and the effect it has on all kind of media. It builds competence in analysis, research, grading, and execution. Inter- and transdisiplinary thinking, acting and research are lectured; opening a wide pan of additional professional and networking opportunities for the students.
As communication design is directly affecting our perception of the environment by designing all kind of media, setting trends, defining styles, and even influencing society, it requires a high degree of responsibility from the designer.
Consequently, students are trained to strictly adhere to the sociological context by constantly observing the social, political, and cultural development. By matching (adjust, balance) their own acting and planning in an unbiased fashion to changing values and moral concepts they learn to live up to that responsibility.
Classes [expl.] History of art, media theory, psychology, marketing, sociology.
highly practical approach Our joint venture with partners from the communication industry allows us to offer down-to-earth workshops with advertising/PR/marketing agencies, design offices, publishing houses, radio stations, photo studios, 3-D animation studios, film/TV production houses, and audio studios.
These cooperations bring about lecturers and guest lecturers for seminars, presentations, and hands-on workshops. On the same hand, our partners provide the latest equipment to train handling of professional state-of-the-art technology.
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